Get ready to see Singapore in a whole new light with Bombay Sapphire’s exciting new campaign, “Saw This Made This.” The innovative initiative blends art and mixology (how about that!), inviting you to discover the creative inspiration that lies within Singapore’s iconic landmarks and vibrant bar scene.
The campaign launched on 11 June 2024, launched a creative call-to-arms with their global campaign. It saw Eight of Singapore’s top bars crafting a unique set of cocktails inspired by famous local landmarks, creating a visual and culinary feast for the senses.
Featured Bars and Cocktails
Here’s a sneak peek at a couple of the bars and their landmark-inspired cocktails:
Other cocktails include reflections of the Singapore Flyer, Raffles Hotel, Gardens by the Bay, Esplanade, and Merlion at prominent bars like the Writers Bar at Raffles Hotel, Employees Only, and more.
For the next three months, these creative cocktails will be available at the participating bars. Each drink, a masterpiece on its own, is inspired by the landmarks that define Singapore’s skyline. This collaboration also features stunning visuals by local photographers Yik Keat and Wei Ping, capturing the essence of these landmarks and the resulting cocktails.
Maria Kim, Trade Ambassador for Bacardi, emphasizes that this campaign aims to inspire everyone to find beauty and creativity in everyday moments. “With the ‘Saw This Made This’ campaign, we hope to inspire people to see the world in a new light and unleash their own creativity,” she says.
As renowned filmmaker Baz Luhrmann, the Creative Director of the global campaign will have it “creativity lies within us all. Indeed, it does.
Don’t miss out on the exciting showcase of incredible creativity within Singapore’s bar scene, and visit the participating bars and have an intoxicating evening today!
